Case Study: AAMI Hospital (All Asia Medical Institute)

Client Overview

Client Name: AAMI Hospital (All Asia Medical Institute)

Location: Kolkata, India

Industry: Healthcare (Multispecialty Nursing Home)

Website: aamihospital.com

AAMI Hospital, located in Kolkata, India, is a leading multispecialty nursing home dedicated to providing high-quality healthcare services. To enhance patient engagement and streamline information access, AAMI Hospital approached us to develop a modern, user-friendly website that reflects their commitment to healthcare excellence.

Limited Online Presence: AAMI Hospital did not have a dedicated website, which hindered potential patients from accessing essential information about their services and specialties.
Outdated Communication Methods: Without an online platform, patient communication and appointment scheduling were inefficient and cumbersome.
Lack of Service Visibility: The absence of a professional online presence made it challenging to showcase the wide range of medical services offered.

Project Background

Challenges Faced

Project Objectives

Develop a Professional Website: Create a visually appealing and informative website using WordPress to enhance brand visibility and showcase healthcare services.
Improve Patient Accessibility: Ensure that patients can easily find information about available specialties, doctors, and services.
Enhance Communication: Incorporate features that facilitate better communication and appointment scheduling for patients.

Our Solutions

Website Design & Development: We designed a clean, modern website that reflects AAMI Hospital’s dedication to quality healthcare. The design emphasizes accessibility and user-friendliness. The website includes dedicated pages for each medical specialty, doctor profiles, and a comprehensive service overview.

WordPress CMS Integration: Leveraging WordPress, we built a flexible platform that allows AAMI Hospital staff to easily update content and manage information. We incorporated a blog section to share health tips, hospital news, and patient success stories, fostering community engagement.

SEO Optimization: Conducted keyword research tailored to the healthcare industry in Kolkata to improve search engine visibility. Implemented on-page SEO strategies, including optimized titles, meta descriptions, and alt tags, driving organic traffic to the website.

Enhanced Communication Features: Integrated online appointment scheduling and contact forms, streamlining patient inquiries and improving overall communication.